CRM(Customer Relationship Management)

Customer relationship management (CRM) is a software system that manages your relationships with customers. A CRM system isn’t just one solution. To effectively manage, analyze, and improve your customer relationships, you need a comprehensive set of cloud solutions that supports every step in your customer’s journey.

What is Customer Relationship Management

Customer relationship management (CRM) is a technology for managing all your company’s relationships and interactions with customers and potential customers. The goal is simple: Improve business relationships. A CRM system helps companies stay connected to customers, streamline processes, and improve profitability.

Why is it important?

Customer relationship management (CRM) software is an integrated suite of—usually—cloud applications, such as marketing cloud, sales cloud, and service cloud, that collects and stores all customer data. It provides a centralized platform for sales teams to manage customer interactions and prioritize activities so that no customer feels ignored, thereby boosting the customer experience (CX). CRM software is one of the most important sales tools in sales reps’ arsenal, because it allows them to spend more time with customers, and the more time spent with customers, the more deals are closed, and the more loyal customers remain.

Advantages of CRM

• Enhances Better Customer Service
• Facilitates discovery of new customers
• Increases customer revenues
• Helps the sales team in closing deals faster
• Enhances effective cross and up selling of products
• Simplifies the sales and marketing processes
• Enhances customer loyalty